We're Brenna and Devon, two sisters from New York...

All our designs are our original creations, inspired by the art and pop culture that sustains us. We believe in self-expression and creativity and we do not use AI in our shop, out of care for the planet and the work of human artists. We support LGBTQ+ rights and reproductive justice. You are welcome here! <3
We started this brand as a side project outside of our careers in fashion and academia, respectively. Needing a creative outlet, we both poured our passions into these products. We hoped to find like-minded customers who were looking for smart, inclusive, and subtle pop-culture merch. We created our community on Etsy and social media, making over 5,000 sales in our first 2 years. In 2025, we decided to launch our brand independently so we could reach new customers and expand on what the business had become.